Understanding Purchase Intention of Electric Vehicles (EV) among Gen-Z Users in China

Abstract

Electric Vehicles (EVs) are in high demand in many cities in China. In fact, industry reports show that the Chinese market is one of the largest with huge growth potential for the electric vehicle industry. Despite that, less is known on the impact of the consumer buying decision of EVs in China. Following this, the study aims to understand the key factors which influence the purchase decision of EVs in China. Specifically, this study will bridge the gap between consumers' decision-making process by incorporating the key factors relevant to current purchase of EVs in China from a Stimulus-Response theory perspective. An empirical study using online survey questionnaires approach is proposed which, will be beneficial for both manufacturers and distributors in their sales and distribution strategy.