Pre Print- Inheritance and Innovation of Lanjiefu Culture in the Age of Digital Economy

Abstract

This research focuses on Lanjiefu, a significant Han folk cultural activity in Wenzhou with a history of nearly a thousand years. The importance lies in its status as an important part of Zhejiang Province's intangible cultural heritage and its core values of harmonious coexistence, respect for heaven and ancestors, and humanistic care, along with multiple social functions. The research adopts a cultural heritage protection and inheritance approach. There are no specific respondents mentioned. The scope covers the evolution, values, functions, challenges, and solutions related to Lanjiefu culture. The methodology involves analyzing the historical development and current situation of Lanjiefu, and exploring the impact of digital technologies. Key findings indicate that Lanjiefu has transitioned from a traditional praying ritual to a multifaceted celebration, facing both risks and opportunities within the context of the digital economy. The study suggests that digital strategies, such as establishing an official platform, leveraging social media for promotion, and applying virtual reality technology, should be employed. Furthermore, it emphasizes the importance of innovative thinking to integrate traditional culture with modern life, ensuring its inheritance and vitality in the contemporary era.