Exploring Government, Industry, and Academia Collaborations for Effectiveness and Sustainability in the Multimedia Art Industry

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Keywords

Government, Industry, and Academia Collaborations (GIAC)
Multimedia Industry
Sustainability
Effectiveness
Curriculum Alignment
Government Support

Abstract

This study investigates the effectiveness of Government-Industry-Academia Collaborations (GIAC) in supporting sustainable growth in Malaysia’s multimedia industry. Focusing on the roles of government, industry, and academia, it identifies key factors for building long-term partnerships, such as curriculum alignment with industry needs, government policy impacts, and challenges in sustaining collaboration.

Using an Explanatory Sequential Case Study approach, the research combines quantitative surveys and qualitative interviews with multimedia sector stakeholders. Findings reveal major barriers, including sustainability challenges, misalignment between academic training and industry requirements, and limited government incentives. The results highlight the importance of strong leadership, a long-term vision, and performance-based incentives to enhance GIAC initiatives. Improving curriculum alignment and communication among stakeholders is also essential for preparing a job-ready workforce. The study offers practical recommendations to optimize GIAC efforts, aiming to boost talent development and drive growth in Malaysia’s multimedia sector.

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